Noticias

This campaign uses a direct and explicit language to convey the central ideas of self care, harm reduction and promote safer sex through pleasure.

This approach advances with the previous campaign “Love Condom” bringing information, usually inaccessible, closer to gay men, based on their sexual health and sexual practices.

The campaign materials are used only at meeting places of gay men, so they focus primarily on young adults.

The campaign images were made with plastic dolls, to bring a tone of fun and color to information, reducing the possible rejection of very explicit images